What does BrandBASE cover?
Who's in BrandBASE?
How is BrandBASE
maintained?
How does BrandBASE work?
How do I access
BrandBASE?
What if I forget my
password?
How does the license work?
How long is the license agreement?
Can we download data
from BrandBASE?
Can we use BrandBASE for
a direct mail campaign?
Is there a guarantee?
How much is BrandBASE?
How can I pay for
BrandBASE?
What else can you offer
to help our sales efforts?
What does BrandBASE cover?
BrandBASE covers ONLY the consumer packaged goods industry - manufacturers of branded products sold in supermarkets and drug stores. It covers the following classes: food and beverage, beer, health and beauty aids, household products, pet products, tobacco, wine and liquor and prescription pharmaceuticals.
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Who's in BrandBASE?
BrandBASE focuses on marketing department decision-makers. It includes the top executives such as, CMO, VP and director level but also the brand managers. These are the people that make the day-to-day decisions and have budgets to spend.
BrandBASE also covers sales promotion, headquarter and regional sales management plus marketing research, packaging, purchasing, public relations and C-level management.
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How is BrandBASE maintained?
The packaged goods industry is constantly changing. We make the phone calls, get past voice mail, scour trade publications, sift through corporate websites and mine various online resources. We do-whatever-it-takes to get the best available information on the industry.
BrandBASE is updated primarily by phone using highly trained and dedicated researchers. Large companies are reviewed every 120 days; the small companies are researched annually. The BrandBASE server is updated daily.
We keep track of CPG brands. Many packaged goods companies are unloading brands that they feel no longer fit strategically. These "orphaned" brands either get sold to another corporation or picked up by an upstart company. We stay on top of this and make the appropriate changes immediately.
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How does BrandBASE work?
BrandBASE is an online service, accessible via all major browsers and accessed via a user ID (e-mail address) and password. Searches can be performed either by company, contact or brand.
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How do I access BrandBASE?
We provide a temporary password that will allow access to BrandBASE. Once you've registered, you and the members on your team will be able to change the temporary password to a personal one.
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What if I forget my password?
The home page has a "Forget your Password?" link. We'll automatically e-mail the password to you.
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How does the license work?
The Master License for BrandBASE covers up to 3 users. They must be employed by your company. Additional seat licenses are available and run concurrent with the Master License.
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How long is the license agreement?
Your subscription runs for one year.
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Can we download data from BrandBASE?
BrandBASE allows for low volume e-mail and postal mailings from your office. Contact information from BrandBASE can be downloaded as a text file and then imported into virtually any contact manager or CRM solution. Downloads are limited to 250 records per login session and capped at 5,000 per Master License for the duration of the subscription period.
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Can we use BrandBASE for a direct mail campaign?
BrandBASE can also be used for traditional direct mail. Mass mailings above 2,000 contacts are subject to an additional usage fee and must be executed by a bonded lettershop. When you're ready, please contact us for pricing information. We can customize the mailing list to meet your objectives and provide suggestions on how to make your direct mail effort a great success.
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Is there a guarantee?
Yes. We have a 30 day guarantee. If for any reason BrandBASE does not meet your needs, we will provide a complete refund.
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How much is BrandBASE?
Let's make sure BrandBASE will work for your company and pay back. BrandBASE is a very specialized service and not for everyone. A typical next step is a conversation where we can learn more about your particular needs. If we agree that BrandBASE will make sense for your company, we'll be happy to share with you pricing and how we work. Please contact us when you're ready.
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How can I pay for BrandBASE?
We graciously accept major credit cards.
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What else can you offer to help our sales efforts?
RSL Communications specializes in lead generation and sales support. We help sales people do their job better. In addition to BrandBASE, we coordinate direct mail campaigns and sales training. We also publish PromotionLINK, an advertiser-supported newsletter that announces upcoming tactical promotion opportunities.
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